From humble beginnings selling cold brew on a coffee cart to now being a national beverage company this is the true entrepreneurial dream!
Our story begins in the summer of 2016 when we started selling nitro cold brew on tap via custom built coffee carts. We had one on the boardwalk in Asbury Park and the other cart located in Hoboken overlooking the NYC Skyline.
As lines grew at the coffee carts, we recognized a huge demand for organic and craft beverages. We learned the main benefits of infusing any beverage with nitrogen are that it creates this beautiful cascade, a naturally sweet & creamy texture, as well as a silky smooth finish. It's truly an unforgettable drinking experience that we wanted to share with the world.
We started selling kegs of the cold brew to offices, gyms, restaurants and bars with the ultimate goal of making ready-to-drink products.
In the spring of 2018 we arrived at that goal with our very first production run of cans.
From there, we started to gain traction, expanding into retail stores and even landing on the shelf at Whole Foods.
Fast-forward to today, two coffee carts, a commercial brewery, kegs in leading offices and cans shipped right to your door. As NITRO grows, we promise to continue innovating while staying true to sourcing the highest-quality and most sustainable ingredients.